Grow business in Lockdown

We and you know very well, in Lockdown it has become challenging for most businesses to keep their financial wheels turning during the lockdown period due to less revenue but this is not to be panic. You can follow some tips that may be beneficial to your business.

1. Tracking expenses and revenue

Make proper assessment of their fixed and variable expenses as well as the actual revenues because it will give you overall picture of your company from where you can make planning for future.

• Stay connected with your core team

Loyal employee of your core team is very essential for company’s growth so try, they don’t go anywhere to leave you during lockdown. Stay connected with them by calling, messaging or video conferencing. Motivate them, maintain high spirits within team.

• Stay connected with your existing customers

It is also important to keep in touch existing customers by messaging and social media. It will help to receive repeat orders, renewal, and up-sell at discounted price. During lockdown It may be little difficult but it can give you some revenue.

• Focus on branding and new customers.

Invest money is not a right approach this time. But every businessman knows that keep the brand in people’s mind is very important for business.

 it is difficult to say how long this epidemic will last so what can we do, can do two things–

• Strictly avoid traditional marketing– New paper ads, roadside holding, well paintings etc.
• Use social media to showcase your products and keep engagement with people because is much cheaper than traditional marketing. Second thing is that –Internet and mobile association of India (IAMAI) and Nielsen showed 560 million internet users in India and this numbers were boosted by the cheapest internet connections in the world. Due to Lockdown lot of traffic has increased on social platforms. Really it may open new markets or business for your company.